I’m Chi — a multidisciplinary designer focused on building brand identities and digital experiences that connect meaningfully with people. I design brands with clarity and intention, then translate them into cohesive web experiences that communicate value, build trust, and feel thoughtfully crafted.

My path has been largely self-taught, shaped by curiosity, experimentation, and a deep interest in how design communicates values and emotion. Over the years, I’ve worked across brand design, web design, illustration, graphic design, social media management, and marketing strategy — contributing to projects from early discovery and positioning to final execution and launch.

I’ve led project planning and creative execution for client work, developing brand identities, designing websites, building cohesive visual systems, and crafting strategic marketing materials tailored to each brand’s goals. Working across multidisciplinary projects has strengthened my problem-solving skills and deepened my understanding of how thoughtful design supports clarity, consistency, and long-term growth.

Outside of design, I love slow mornings with pour-over coffee and long runs that help me reset and reflect — small rituals that keep me grounded and often spark new ideas.

My favorite color is a calm shade of blue — #8DB3E2.